How ChargePoint Austin Generated $487K in Revenue Through Multi-Channel Outreach
A local EV charging installation company partnered with Leads Monky to scale their commercial client acquisition through strategic cold email campaigns, LinkedIn outreach, and aggressive local SEO optimization. Within six months, they transformed from sporadic project work to a predictable pipeline of qualified commercial installations.
Starting Point
ChargePoint Austin had established themselves as a trusted EV charging installer in the residential market through word-of-mouth and occasional commercial projects. However, growth was unpredictable.
Their main challenges included inconsistent lead flow from commercial property managers and facility directors, no systematic approach to reaching multi-unit developments or commercial properties, heavy reliance on referrals that created revenue volatility, and limited visibility in local search despite quality work.
The company had the technical expertise and installation capacity to handle 15-20 commercial projects monthly but was averaging only 4-6. They needed predictable, scalable lead generation to match their operational capacity.
Company
ChargePoint Austin - Full-service EV charging infrastructure installation for residential, commercial, and fleet applications across Central Texas
Location
Austin, TX with service coverage across Travis, Williamson, Hays, and Bastrop counties
Team Size
12 employees including 2 licensed electricians, 4 installation technicians, 1 project manager, 2 sales, and operations staff
Services
Level 2 and DC fast charging installation, electrical panel upgrades, site assessments, utility coordination, maintenance contracts, and network integrations
Campaign Duration
November 2024 - April 2025 (6 months)
How We Did It
Target Audience: Commercial property managers, facilities directors, apartment complex owners, retail center management, corporate real estate managers, and hospitality groups across Austin metro area
List Building: Compiled 2,400 decision-makers from properties with 25+ parking spaces using ZoomInfo, commercial property databases, and LinkedIn filtering. Focused on multi-family housing (150+ units), retail centers, hotels, office buildings, and medical campuses
Email Sequence: 6-touch sequence over 28 days including: (1) Problem identification - EV tenant requests and property differentiation, (2) Local proof - recent Austin installations with property types, (3) Incentive education - federal tax credits and utility rebates available in Austin, (4) ROI framework - tenant retention and property value data, (5) Case study share - comparable property installation, (6) Final offer - complimentary site assessment
Personalization: Property-specific references including parking capacity estimates, nearby competitor installations, specific EV adoption rates by zip code, and relevant property type challenges
Volume & Deliverability: 280-320 new contacts weekly using rotating sender domains, warmed IP addresses, SPF/DKIM/DMARC authentication, and A/B tested subject lines weekly. Maintained sending reputation above 95% through careful list hygiene
Profile Optimization: Rebuilt company page with installation portfolio, before/after project photos, and customer testimonials. Optimized personal profiles of both sales representatives with professional headshots, detailed experience sections, and EV infrastructure credentials
Connection Strategy: Profile views 48 hours before connection requests to build familiarity. Personalized connection notes referencing specific property challenges or recent company news. Targeted 100-120 connections per week per sales rep
Content Strategy: Posted 3 times weekly including project completions with client permission, EV infrastructure tips for property managers, incentive program updates, and industry trend analysis. Achieved average post engagement of 180 views and 12 reactions
Direct Messaging: For connections who accepted, 3-message sequence: (1) Thank you with brief value statement, (2) Share relevant case study or installation guide 5 days later, (3) Direct meeting invite 7 days after if no response. Used InMail credits for high-priority prospects who didn't accept connections
Volume: 200-240 total connection requests monthly, 45-55 acceptances per month, 18-24 meaningful conversations initiated per month
GMB Profile Overhaul: Complete business information accuracy with exact service areas, uploaded 60+ high-quality photos including completed installations, team photos, and equipment. Created posts 3 times per week about projects, promotions, and EV news. Responded to every review within 24 hours with personalized messages
Review Generation: Implemented systematic post-installation review request via email and text, achieved 47 new 5-star reviews over 6 months bringing total to 89 reviews at 4.9 average. Created review response templates for common themes while keeping personal touch
Local Citations: Built 85 citations across local directories including Yelp, Angie's List, HomeAdvisor, Thumbtack, BBB, Houzz, and industry-specific directories. Ensured NAP (Name, Address, Phone) consistency across all platforms. Claimed and optimized Apple Maps and Bing Places listings
Website SEO: Created 12 location-specific service pages targeting "EV charger installation [neighborhood]" for different Austin areas. Published 18 blog posts on topics like "Commercial EV Charging ROI," "Austin EV Incentives 2025," and "How to Choose EV Chargers for Your Property." Optimized for local keywords: "Austin EV charger installation," "commercial charging stations Austin," "Tesla charger installer Austin"
Local Link Building: Secured backlinks from Austin Business Journal, local sustainability blogs, Austin Chamber of Commerce member directory, and EV advocacy group websites through guest posts and partnership features
Technical SEO: Improved mobile page speed from 65 to 94, added schema markup for local business and service areas, created Google Search Console and Google Analytics tracking with conversion goals
Weekly Testing: A/B tested email subject lines, body copy, and CTAs. Tested LinkedIn messaging approaches and content themes. Monitored GMB post performance and adjusted content strategy
Lead Qualification: Implemented 5-question qualification checklist: property size and parking capacity, timeline for installation, budget authority, existing electrical infrastructure, motivation for EV charging. Only meetings that met 3 of 5 criteria were booked
Response Time: All email replies within 4 hours during business hours, LinkedIn messages within 6 hours, GMB inquiries within 2 hours. Phone calls returned same day
Monthly Reviews: Deep dive into metrics including cost per lead by channel, lead-to-meeting conversion by source, meeting-to-proposal rates, proposal-to-close ratios, and campaign ROI calculations
CRM Integration: Tagged all leads by source channel, tracked full attribution from first touch to closed deal, created automated follow-up sequences for different lead temperatures
Results
| Metric | Before Campaign | After 6 Months |
|---|---|---|
| Qualified Leads/Month | 8-12 | 41 |
| Commercial Projects Closed/Month | 4-6 | 10.7 avg |
| Total Revenue (6 months) | $142K projected | $487,300 |
| Average Project Value | $5,900 | $7,614 |
| Cost Per Qualified Lead | Unknown | $147 |
| Lead-to-Close Rate | 31% | 26% |
| Sales Cycle (Commercial) | 42-58 days | 38 days |
| GMB Profile Views/Month | 340 | 2,847 |
| GMB Call Clicks/Month | 28 | 184 |
| Website Traffic (Organic)/Month | 520 | 3,190 |
| Google Reviews | 42 (4.6★) | 89 (4.9★) |
| Email Campaign Metrics | — | 38% open, 6.2% reply |
| LinkedIn Connection Rate | — | 23% |
| LinkedIn Conversation Rate | — | 8.7% |
Lead Source Breakdown
| Source Channel | Total Leads | Closed Projects | Revenue | ROI |
|---|---|---|---|---|
| Cold Email Campaign | 108 | 29 | $214,800 | 3.8x |
| LinkedIn Outreach | 67 | 18 | $142,100 | 4.2x |
| Local SEO / Organic Search | 71 | 17 | $130,400 | 6.7x |
What Worked
Property-Type Segmentation
Emails customized by property type (apartment, retail, hotel, office) saw 3.1x higher reply rates than generic commercial messaging. Apartment complexes responded best to tenant retention angles while hotels prioritized guest experience benefits.
Caveat: Requires research time to properly segment and customize. Not scalable below 1,000 contacts.
Federal Incentive Education
Including specific dollar amounts for available tax credits and Austin Energy rebates in email subject lines increased opens by 47%. Most prospects were unaware of $7,500+ in available incentives per installation.
Caveat: Incentive programs change annually. Requires monthly updates to maintain accuracy.
Visual Portfolio on LinkedIn
Posts with installation photos received 4.2x more engagement than text posts. Video walkthroughs of completed projects generated 67% more profile views and led directly to 8 qualified conversations.
Caveat: Requires client permission and high-quality photography. Investment in equipment or photographer needed.
Speed-to-Response
Responding to GMB inquiries within 2 hours (vs. next-day) improved qualification rate from 41% to 67%. Fast responders were perceived as more reliable contractors.
Caveat: Requires dedicated monitoring or notification system. May need process for after-hours.
Neighborhood-Specific Pages
Creating separate service pages for Westlake, Downtown, Domain, South Austin, etc. captured long-tail search traffic. These pages collectively drove 38% of organic leads despite being only 15% of total pages.
Caveat: Content must be truly unique per page to avoid duplicate content penalties.
Review Response Strategy
Detailed, personalized responses to every review (including 3-star) improved review velocity by 2.3x. Prospects specifically mentioned reading response quality in sales calls.
Caveat: Time-intensive. Generic responses are obvious and counterproductive.
Lessons Learned
Month 2 experiment targeting high-income homeowners via email resulted in 1.2% reply rate and 0 conversions. Homeowners prefer search-driven research. Discontinued and reallocated budget to commercial focus.
Retail properties under 8,000 sq ft closed at 14% vs 31% for larger properties. Decision-making was slower and budgets more constrained. Raised minimum property size threshold to 10,000 sq ft in month 4.
Apartment complex deals involving HOA board approval took 68 days average vs 35 days for property manager direct authority. Built 30-day longer nurture sequences for HOA-governed properties.
Initially posted daily with mixed content. Reduced to 3x weekly with higher-quality installation showcases and saw engagement increase 2.1x. Quality over quantity proved critical.
Highly personalized emails (10 min research each) achieved 8.4% reply rate but limited to 60 contacts weekly. Switched to templatized personalization (property type, location, size) at 4.9% reply rate but 250+ contacts weekly. Volume increase justified the trade-off.
GMB posts published Tuesday-Thursday received 2.8x more views than weekend posts. Adjusted content calendar to mid-week publishing for maximum visibility.
Working with Leads Monky completely transformed our business model. We went from reactive, referral-dependent work to having a consistent pipeline of commercial projects we can plan around. The multi-channel approach was key—email got us meetings, LinkedIn built credibility, and the local SEO work made our phone ring daily. We're now booking out 4-6 weeks in advance and had to hire two additional installers to keep up with demand. The investment paid for itself in month 2 and has been pure profit since. Honestly, we should have done this two years ago.
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