How Leads Monky Helped Pearl Lemon Catering Book 15 Events Over 4 Months
Leads Monky combines AI-driven prospect data with expert SDR teams to fill your pipeline with decision-makers who are ready to buy—no retainer, only results.
Results
About Pearl Lemon Catering
Pearl Lemon Catering is a London-based catering company specializing in corporate events, private parties, and bespoke catering services. With a reputation for excellent service and high-quality food, they cater to a range of events, from corporate functions to personal celebrations.
Problems
Prior to working with Pearl Lemon, Pearl Lemon Catering faced:
Struggling to generate a consistent flow of qualified leads from corporate clients.
Low response rates from outreach emails and LinkedIn messages, leading to fewer booked appointments.
Difficulty in reaching and converting decision-makers within larger organizations for event bookings.
What We Did
Pearl Lemon implemented a simple, four‑step outreach program:
Ideal Customer Profile (ICP) & Segmentation
– Defined the target list based on company size (50–500 employees), focusing on decision-makers in HR, event planning, and administration at mid-sized corporate organizations.Outreach Materials
– Developed personalized email copy, LinkedIn scripts, and a one-pager PDF showcasing Pearl Lemon Catering’s services and past success stories, designed to increase credibility and drive engagement.Campaign Setup & Cadence
– Launched a 5,000-email monthly outreach campaign, with a 4-step email sequence sent over 4 weeks, and supplemented with LinkedIn connection requests and follow-up messages to reinforce outreach efforts.Ongoing Optimization
– Monitored open/reply rates and made adjustments to subject lines, email copy, and follow-up timings based on feedback and performance metrics. Hot leads were passed to the sales team for immediate follow-up and closing.
Results
Metric
Before
After
Events Booked
0-1/month
3–4/month (15 total)
New Revenue
–
$150,000
Open Rate
30%
70%
Open Rate
4%
10%
Key Takeaways
Focused ICP Definition: Narrowing down the target audience allowed for more relevant outreach, which led to higher-quality leads and more booked events.
Multi-Touch Outreach: Combining email with LinkedIn messages enhanced visibility and engagement, increasing response rates and overall effectiveness.
Optimization: Regularly tweaking subject lines, email copy, and follow-up timing based on performance data was key to improving open and reply rates.
Sales Collaboration: Working closely with the sales team ensured that hot leads were efficiently followed up with, minimizing the risk of missed opportunities.
Key Benefits of Hiring a Cold Email Marketing consultant
Here are a few advantages of cold email marketing and some information to persuade you to add
this supplemental tactic to your marketing efforts.
Cold Email Consulting For Big Budgets
Our Strategies
Cold emailing offers an unrivalled chance to customise the experience for a potential consumer. But there is a tenuous connection between the experience and aesthetic appeal. A cold email can be delivered in various ways, not just visually.
You may, for instance, send a general email highlighting your business and your products and services. Or you can choose to personalise the email, which is the superior option. A study found that tailored emails result in transaction rates that are 6X greater.
You only need to conduct thorough research on your prospects and their offerings to ensure that you are the one attaining this achievement. You must modify the email’s layout and tone to reflect their current circumstances. The chance to directly address their issues or products is unparalleled and extremely helpful.
Networking
A Chance To Warm Out Cold Leads
Improved Response Rates
Since getting any response is the primary goal of sending cold emails, the response rate that goes along with them is typically higher than that of other emails. Response rate is something that many marketers battle with.
Any response here refers to your attempt to get the prospect to schedule a call with you on Calendly or even your attempt to get them to indicate whether they want to continue getting your emails. Your chances of reaching inboxes without coming across as spam emails increase with higher response rates since engagement rises.
Additionally, the level of customisation in cold emails attracts many prospects, who then reply and convert into genuine customers. Prospects who appreciate information are compelled to respond to you.
Grow Your Business with Expert Email Consultant Services
Focused ICP Definition: Narrowing down the target audience allowed for more relevant outreach, which led to higher-quality leads and more booked events.
Multi-Touch Outreach: Combining email with LinkedIn messages enhanced visibility and engagement, increasing response rates and overall effectiveness.
Optimization: Regularly tweaking subject lines, email copy, and follow-up timing based on performance data was key to improving open and reply rates.
Sales Collaboration: Working closely with the sales team ensured that hot leads were efficiently followed up with, minimizing the risk of missed opportunities.
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What they say about us
Within a month, the client recieved 12-25 new leads, some fo which translated into clients. Pearl Lemon establishes a smooth workflow through effective communication and collaboration. The team is knowledgeable, driven, and decisive.
Robin Luc Oppenheim
Matthew Roles
Pearl Lemon Leads As Your Email Marketer
So, we’ve established that email marketing is truly effective.
An artist can undoubtedly benefit from this form of marketing to expand their consumer base and spread their art.
But it can also prove to be tricky and might be a waste of resources if not done right. So, I think it’s safer to outsource an email marketing agency with 27+ years of experience in the field.
Pearl Lemon Leads can be your finest ally if you’re looking to increase your email marketing efforts.
Our email marketing and lead generation know-how are one of the best in the field, allowing us to connect businesses, yes, even artists, to customers.
To reach as many potential customers as possible and increase your brand awareness through email marketing, we have a dedicated team of experts who will work tirelessly on your behalf.
We’d love to show you our award-winning customer service. Let’s have a chat
Lead Generation FAQs
Is cold emailing still effective?
In 2023, the typical conversion rate for a cold emailing campaign was 15%. Never assume that a prospect’s lack of response indicates that they are uninterested in your offering. You can persuade prospects to reply to your request with the help of carefully crafted follow-up emails and persistence.
How many emails should a cold email consulting cover?
The general idea is to start small (10–20 emails per day) and progressively expand your sending volume while monitoring your reputation and deliverability. Not to mention, there are restrictions set by email service providers.