How Leads Monky Generated 25+ Leads per Month for Video Ad Agency
Leads Monky helped AdVibe, a specialized video-ad production agency for e-commerce brands, scale from 2–3 leads/month to 20–25 leads/month, driving $35K in new revenue per month through a combined cold-email and LinkedIn outreach program.
Results
About AdVibe
AdVibe Studios is a Los Angeles-based video ad creation company specializing in high-converting video ads tailored for e-commerce brands. They help e-commerce businesses create engaging video content that drives product sales and increases customer engagement.
Challenges Faced by AdVibe
Before partnering with Leads Monky, AdVibe struggled with:
Inconsistent Lead Flow
Only 2–3 qualified inquiries per month despite a strong portfolio.Low Visibility with Decision-Makers
Difficulty reaching marketing heads and founders at growing e-commerce brands.Unoptimized Messaging
Generic outreach that failed to showcase the specific ROI of video ads, leading to poor open and reply rates.
What We Did
- Ideal Customer Profiling
Defined ICP as e-commerce brands with $1–$10M in annual revenue, 10–100 employees, and existing ad spend on Facebook/Instagram. - Value-Driven Offer
Offered a free sample video ad for one hero product, giving prospects a risk-free taste of AdVibe’s creative process and quality. - Multi-Channel Outreach
Email Campaigns: Crafted 6-step cold-email sequences with dynamic personalization (e.g., “[Product Name] Ad Idea” subjects).
LinkedIn Touchpoints: Sent 1,000 targeted connection requests and follow-up InMails per month, synchronized with email cadence. - Continuous Optimization
Weekly A/B tests on subject lines, message length, and call-to-action phrasing. Follow-ups spaced at 3–5 day intervals to maximize inbox visibility. - Tight Sales Handoff
Established a Slack channel for instant lead alerts and weekly syncs between LeadsMonky’s SDRs and AdVibe’s closers.
Results
Metric
Results
Touches/month
7000
Opens
46 % (≈3 220)
Replies
6.3 % (≈440)
Leads Generated
20–25 /mo (≈5 % of repl.)
New Revenue
$35 000 /mo²
Key Takeaways
Laser-Focused Targeting
Narrowing the ICP to e-commerce brands with existing ad budgets increased relevance and engagement.Tangible, Risk-Free Offer
Free sample video ads converted curious prospects into warm conversations, boosting reply and lead rates.Data-Driven Iteration
Weekly optimization of subject lines and message copy drove open rates from 20 % to 46 % and replies from 1 % to 6.3 %.Seamless Collaboration
Real-time lead notifications and joint weekly reviews ensured hot prospects never fell through the cracks.
Ready to drive 25+ leads/month for your own brand?
Questions? Shoot us a message at info@leadsmonky.com or hop into our live chat—our team is standing by to help!
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What they say about us
Within a month, the client recieved 12-25 new leads, some fo which translated into clients. Pearl Lemon establishes a smooth workflow through effective communication and collaboration. The team is knowledgeable, driven, and decisive.
Robin Luc Oppenheim
Matthew Roles
Pearl Lemon Leads As Your Email Marketer
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Lead Generation FAQs
Is cold emailing still effective?
In 2023, the typical conversion rate for a cold emailing campaign was 15%. Never assume that a prospect’s lack of response indicates that they are uninterested in your offering. You can persuade prospects to reply to your request with the help of carefully crafted follow-up emails and persistence.
How many emails should a cold email consulting cover?
The general idea is to start small (10–20 emails per day) and progressively expand your sending volume while monitoring your reputation and deliverability. Not to mention, there are restrictions set by email service providers.